Building a Brand on Social Media
- Training Time: 1 day 9:00 am to 5:00 pm
- Inclusion: Participants Manual and Certificate of Completion
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
Learning Points
- Define terms related to social media branding
- Create a strategy for your social media brand
- Describe various social media platforms and identify what platforms fit your brand
- Communicate effectively over social media
- Deal with negative feedback and criticism
- Create a social media playbook to guide brand ambassadors
- Evaluate your brand strength and revise your strategy
Course Outline
Building a Brand on Social Media –Module 1
Getting Started
- Introduction to Social Media Branding
- Workshop Objectives
Building a Brand on Social Media –Module 2
Defining the Terms
- What is Branding?
- What is Social Media?
Building a Brand on Social Media –Module 3
Building a Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- Pre-Assignment Review
Building a Brand on Social Media –Module 4
Identifying Your Social Media Audience
- Your Social Media Audience
Building a Brand on Social Media –Module 5
Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Building a Brand on Social Media –Module 6
Creating Brand-Focused Messages
- What’s in a Message?
- Making Connections
- Debrief
- Dealing with Negative Feedback
Building a Brand on Social Media –Module 7
Building Customer Trust
- Making Connections
- Debrief
Building a Brand on Social Media –Module 8
Developing a Communication Strategy
- Developing Social Media Brand Guidelines
- Making Connections
- Letting Others Speak for You
Building a Brand on Social Media –Module 9
Reviewing and Revising
- Review
- Revise
Building a Brand on Social Media –Module 10
Workshop Wrap-Up
- Understanding the Energy Curve
- De-escalation Techniques
- When to Back Away and What to Do Next
Building a Brand on Social Media –Module 11
Pulling it all Together
- Process Overview
- Putting it into Action
Building a Brand on Social Media –Module 12
Wrapping it up
- Words from the Wise
You Can Expect...
- To know and understand social media terms, what it is, and how it has grown
- To learn what goes into making a brand
- To understand key ingredients for a successful branding strategy
You Need This If...
- You want to know how a brand comes to life
- You want to know what your brand currently says and what it should say
- You want to be in charge of your branding and manage branding resources
- You want to correct subtle flaws or imperfections in your social media campaigns
This Is About...
- Building a branding strategy
- Building an audience profile
- Learning to fine tuning your search for a target audience
In-House Rate
Participants: ??
Duration: 1 day
Course Fee:
Level 8*
, per person
Includes: Manual, Certificate of Completion
* hover over the level link to see the actual price summary